HomeNewsSet-up to fail; how business values can impact design leaders.

Set-up to fail; how business values can impact design leaders.



Published on | Prototyping: From UX to Front End — Medium matthew diamanti As a design leader in a corporation, I’ve had “gigs” where I felt like design was extremely misunderstood and undervalued. In some cases, the very first day felt like getting design to perform well in the company was going to be an extreme uphill battle and that I had already been set-up for failure. Below are some real examples of how this has translated into my career: Using research for validation — “I knew the customer was crying because of what

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