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SendGrid: Sign Up Interaction Iterations + User Tests



Published on | Prototyping: From UX to Front End — Medium Tregg Frank A design challenge case study in which I learn the ambiguity of language in UX. Spoiler alert, this is one of my final screens ^ I was asked by SendGrid to analyze their website (or another SaaS company’s website), and to improve something. Since I’m not privy to their customer’s demographic information, nor their analytics I decided to approach their website with a critical eye and couple user tests. Here are the steps I took: Identified potential problem areas with a