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Risky Assumptions Lead To Product Failure



Published on | Prototyping: From UX to Front End — Medium Vicky Weng Lessons learnt from the failure of Crystal Pepsi. Planning as though you know a particular outcome is risky business. This is especially true in the corporate world. Time and time again, we’ve seen leaders of major corporate initiatives make decisions believing that they are operating on facts, when in reality, they are operating with deeply held assumptions — statements that are accepted as facts but with no effort spent on the verification of accuracy. This assumed causality is dangerous, and