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Rise of the UX writer



Published on | Prototyping: From UX to Front End — Medium Ben Moran Image credit: momentumdash.com Right now is a very interesting time to be a copywriter in the UK. As an industry, copywriting seems to be going through something of an identity crisis. Image credit: dma.org.uk On the one hand, you have the copywriting old guard: extremely skilled and experienced craftspeople who cut their teeth in the Golden Age of Advertising, or have followed in the footsteps of those who did. Joy for these venerable wordsmiths is in delivering a piece