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Personalization trend in UX

Published on | Prototyping: From UX to Front End — Medium Nikita Gangwal How the user experience can be taken to the next level using in-app personalization. Personalization of an app or of any product definitely takes its user experience to the next level by giving users an extra something useful without them having to ask for it. Tell me who wouldn’t like to receive some amazing recommendations when you visit a new place? Or to receive some quick suggestions on easy breakfast recipes every morning? Or when your navigation

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