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Personalisation in Design

Published on | Prototyping: From UX to Front End — Medium Sean Hervo The new normal My earliest memory of personalisation in technology is from playing Ocarina of Time on the N64 as a kid. Upon starting a new game I was shocked to read “Wake up Sean”. My name was being integrated in to the dialogue. While incredibly simple, it made the game feel like my adventure. Today personalisation is present in pretty much everything online, from ads based on ‘that 90s boy band t-shirt you haphazardly clicked on last weekend’,