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People, travel and transport: how to design for the unknown



Published on | Prototyping: From UX to Front End — Medium Katarina Medic Starting with travellers’ needs and attitudes to time awareness, navigation, automation, privacy and trust Illustration by Katarina Medic Have you ever wondered how a train journey would feel like if it was operated by a startup? Or if public transport would adapt to the needs of an individual? Our team at Adaptive Lab explored the future of train travel experience in the UK through the lens of travellers. How might interactions with travel services play out in the connected