HomeNewsOptimising your online (ticketing) purchase pathway

Optimising your online (ticketing) purchase pathway



Published on | Prototyping: From UX to Front End — Medium Ash Mann I presented a session at this year’s Tessitura Europe Conference, which was held at the Wales Millennium Centre in Cardiff, on ‘Optimising your online purchase pathway’, this post highlights some of the key points. This talk was primarily focused on organisations selling tickets online but I believe many of the observations and questions are relevant regardless of the sector you’re working in. Wales Millennium Centre, Cardiff No exceptions It’s important to remember that your users’ interactions with your digital platforms