HomeNews“Nudges”: How intelligent design persuades lazy users to do the right thing

“Nudges”: How intelligent design persuades lazy users to do the right thing



Published on | Prototyping: From UX to Front End — Medium Edgar Wang Denmark and Sweden. Netherlands and Belgium. We tend to perceive these countries as similar in terms of culture and religion, but there’s a shocking difference between them. The levels of organ donation. Sweden: 85.9% vs Denmark: 4.25% donation rate. That’s a huge difference. (Taken from danariely.com) Let’s look at Sweden vs Denmark. In Sweden, almost 9 out of 10 citizens donate their organs. In Denmark, less than 1 out of 20 citizens donate. Are Swedish citizens just that much