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Not Now

Published on | Prototyping: From UX to Front End — Medium Chris Oliver Not later either A few months back, I started noticing a trend in the micro-copy on pop-up notifications. These pop-ups, often asking me to do something like review an app, turn on notifications, or sign up for a newsletter, have two buttons. One is the call-to-action, and the other is usually labelled “Not Now”: Of course LinkedIn is on here twice. Alternatively, the button may use one of Not Now’s close cousins, “Later” or “Maybe Later”: Now, there’s nothing wrong with

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