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Nobody cares — but you can make them.

Published on | Prototyping: From UX to Front End — Medium John Sunart As a designer I speak well, and I draw well. But I’ve always wanted to learn to write better copy. Here are the top tips and principles I was taught at a “writing for business” masterclass. By applying them to your copy you’ll quickly change your writing, and start to make your audience care. Being able to communicate complex ideas in a simple, persuasive way is essential for my job. I usually do it verbally. Speaking is really

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