MSD Univadis Chatbot — How to Create a bot in WeChat?
Published on | Prototyping: From UX to Front End — Medium Estelle JIN UX Case Study, UX Content Strategy, Conversational UI Script Writing. CONTEXT Univadis is a free online medical content platform providing news, tools and education for Chinese HCPs (healthcare professionals). In October 2016, our agency won the pitch and were tasked to improve Univadis image and communication strategy in China. We implemented 3 digital solutions within 5 months: a new Registration Page, a Smart Search and a Chatbot. This case study is only about the Chatbot Design. Date: Launched on March