Mixing different mindsets to build better products

Published on | Prototyping: From UX to Front End — Medium Bruno Arizio The best thing about working inside agencies creative teams is the diversity of work and people that you have the opportunity to undergo in a short period. Having experienced both sides and talking with a lot of friends in the industry I see that the way product teams measure its success is very different from creative teams. Creative teams most valuable capital is ideas. Ideas captivate clients, generate enthusiasm and close business deals. What I mean by that is if