HomeNewsMedium’s new font is another brand looking for differentiation

Medium’s new font is another brand looking for differentiation



Published on | Prototyping: From UX to Front End — Medium Luis Ouriach .I.Heart.Fonts. In a completely unsurprising turn of events, Medium have yet again switched things up with the branding. This time, we’re looking at the heading fonts switching from the ubiquity of 2016’s ‘system font’ stack, which looked something like this, font-family: -apple-system, ".SFNSText-Regular", "San Francisco", "Roboto", "Segoe UI", "Helvetica Neue", "Lucida Grande", sans-serif; (You can read all about why they did it here.) They’ve now switched to their own custom ‘medium-content-sans-serif’, which looks a lil’ something like this, Should probably