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Make Design Decisions Along with Your Customer



Published on | Prototyping: From UX to Front End — Medium Saadia Minhas “I get very uncomfortable when someone makes a design decision without customer contact.” — Dan Ritzenthaler Make your customer part of your design process. Meet them, get requirements from them and involve them in your discussions, ideas and decisions. This helps you to understand their needs, the way they work and even the way they think, and thus makes it easier for you to create a desirable product for them. “You are not designing for yourself, but you are designing