Listen to your users. Then listen more carefully.
Published on | Prototyping: From UX to Front End — Medium Skjoldbroder In many organisations, user involvement is a “to-do item”. As in “something to be done so it can be checked off a list, and forgotten about”. This is dangerous, because the goal of user involvement is not to involve users, but to learn and understand. This requires deep listening and careful analysis of qualitative data. The problem: business oriented organisations are not geared towards this, but rather towards making quick decisions and progress. Data doesn’t tell you anything