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Let’s bring design thinking back to design!



Published on | Prototyping: From UX to Front End — Medium Elina Zheleva Campanello (Doorbell) by Giovanni on Flickr The relationship between design and design thinking has never been an easy one. In a recent post I wrote at length about this love-hate relationship. My main thesis was that design thinking is empowering non-designers to think and work like designers when looking for a solution. With focus on the end-user, in collaboration, iteratively and boldly. But are designers really working in this way? Part of my job is about training people in

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