HomeNewsJourney Mapping: What, How and When to use Journey Maps

Journey Mapping: What, How and When to use Journey Maps



Published on | Prototyping: From UX to Front End — Medium Monica Ray Scott Journey Mapping an e-learning experience with Swisscom So what is a journey map? A journey map is pretty much what the word says it is: a mapped out journey of someone’s experience. This so called “journey” visualises the relationship of a person with an organisation, product, brand or service over a specific time period and over various channels. It can refer to anything from buying groceries, to using a mobile subscription service, installing a TV or even a