HomeNewsJobs-to-be-Done Vs Personas

Jobs-to-be-Done Vs Personas

Published on | Prototyping: From UX to Front End — Medium gusepo Portraits from Pexels.com in search of the best way for representing customer goals. Few weeks ago I was looking for an effective ways for performing user research to design new features for an existing product. I decided to have a look at the Jobs-to-be-Done method promoted by Intercom on their free book on the theme. The book explains how the company adapted the method, used for decades in physical product innovation, to the needs of a their customer messaging