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Its an approach, not a process

Published on | Prototyping: From UX to Front End — Medium Jack Strachan …maybe part of our formal education should be training in empathy. Imagine how different the world would be if, in fact, that we’re ‘reading, writing, arithmetic, empathy. — Neil deGrasse Tyson The importance of the growing emphasis on understanding your user and their needs should not be underestimated. Any product or service designed with and for users can stand miles apart from any product or service that has not been. The problem is with misunderstandings of design thinking and building empathy.

It’s an approach, not a process

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