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It’s All About People: User Research

Published on | Prototyping: From UX to Front End — Medium Jolie Huang User research is key to connect business with customers, consumers, and users. But it is often overlooked. Every time when I ask “Have you done any user research to understand what your customers/users need now?”, I would hear the following responses: “I know my customers/users.” “We did research last year/for another project, and it showed the same need to add the chat feature.” “Demographic research shows that female Millennials spend a lot of time on social media,

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