It starts with words — why copywriting matters

Published on | Prototyping: From UX to Front End — Medium Susan Hotchkiss Someone once told me they didn’t see the value in copywriting. It didn’t surprise me. They were just airing aloud what I imagine lots of people think. After all, words are just words. Most of us use them everyday. And most of us write in some form everyday. You don’t have to know how to code. You don’t have to be artistic. You don’t need to know how to use Photoshop. And what’s more, why would you ask