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Is This UI Color Trend Right for Your Users?



Published on | Prototyping: From UX to Front End — Medium MentorMate Colors influence people’s senses in profound and subtle ways. Red is said to stimulate appetite, while green induces calm. Regardless of individual preferences, most seeing people will attest to the impact the colors they see have on their senses. Your end users are no different — the color of a web or mobile app is likely the first thing they notice. If the product owner underestimates the importance of making good color selections in her company’s new software UI, she risks devaluing