HomeNewsIs “STORYTELLING” a buzzword? The 10 secret ingredients storytellers can use to stay relevant

Is “STORYTELLING” a buzzword? The 10 secret ingredients storytellers can use to stay relevant



Published on | Prototyping: From UX to Front End — Medium Bert O Phillips Storytelling holds great power. Storytelling is also on the brink of experiencing buzzword death. SYNERGY Over the last two decades, brands, leaders, job seekers, CEOs, roller coaster designers, your grandma, young Gollum, multiple increasingly haywire clones of Michael Keaton, and probably thousands of precocious household pets have all joined the bandwagon: everyone is growing savvy to the power of storytelling. We creatives have harnessed the power of stories and wielded it to our advantage. Why? Because it works. The