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Is IBM’s New Design Worth it?



Published on | Prototyping: From UX to Front End — Medium Punit Web IBM, as of the past few years has become a ‘Design Led’ company. What that means is that IBM has started to involve design in all their projects and has shifted from a product focused to a design focused entity. This doesn’t mean IBM has forgotten functionality. In fact, they realize that design exists to facilitate functionality and not to limit it. Perfect Balance Between Functionality & Design … Almost I often find design guidelines which are either too function

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