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Invest in UX writers to elevate your brand



Published on | Prototyping: From UX to Front End — Medium Rachel McConnell Sometimes being a UX copywriter is a lonely place. Fighting for a ‘place at the table’, and constantly battling for the content to be seen as a vital asset can be exhausting. I carried out a recent survey to find out who wrote the functional web content in organisations. Thankfully the majority said content or copywriters, but a significant proportion didn’t. I’d wager a bet that if you asked who did the UI design in organisations, not a