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In Defense of Personas

Published on | Prototyping: From UX to Front End — Medium Renee C. Source: Pixabay Personas are profiles of targeted users that sums up who they are, their backgrounds, behaviours and attitudes in a way that helps inform design decisions for a product, site or service. A while back, a friend asked for my opinion on personas and whether they were genuinely useful. I had always been a big proponent for personas but his question gave me pause. He was definitely not the first person to tell me that he wasn’t

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