HomeNewsIf nobody pays for apps anymore, how did we get 16% of our users to pay a tenner for a prototype?

If nobody pays for apps anymore, how did we get 16% of our users to pay a tenner for a prototype?



Published on | Prototyping: From UX to Front End — Medium Chris Smith The figures on app conversion rates make for pretty grim reading. Just 5% of iOS app users spend money on in-app purchases and when they do spend, they fork out around 80p — and for Android users, that dips to a paltry 30p. Nobody pays — the market’s a busted flush right? Wrong. At least, not if you make something people love. We built a prototype digital tool for writers that 16% of people paid £10 to use. A prototype —with no creatives, no graphics,