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How to Use Deformation to Create Better Motion



Published on | Prototyping: From UX to Front End — Medium Meisi Huang If you’re a beginner on motion design, hope this article can help. As a UX/UI designer, I was asked to create a preloader animation about a falling ball. That seems easy. Ease-in when descending, ease-out when rising. Below is what I came up with. Hmm… It feels so rigid and unnatural. Something must be wrong here. I did some research, and found the “Squash and stretch” rule in Disney’s Twelve Basic Principles of Animation. I learnt that to make

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