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How To Think About Delighting Users

Published on | Prototyping: From UX to Front End — Medium Alex Pedicini User delight is defined by the Nielsen Group as “any positive emotional affect that a user may have when interacting with a device or interface.” Delight is the last, sometimes unattainable, frontier of product development. This is reflected in Aarron Walter’s ‘Hierarchy of User Needs’. As product managers, we likely spend the bulk of our time focusing on the base of the pyramid, and rightfully so. But achieving the status of a ‘pleasurable’ can often be the