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How to push VR beyond early-adoption

Published on | Prototyping: From UX to Front End — Medium Marius Aeberli When we asked the luxury Swiss watch maker Vacheron Constantin to invest in VR, they politely responded: “Our customers don’t play video games”. Actually, we couldn’t blame them. It was 2014 and it was hard to find VR experiences that weren’t games demonstrations. Moreover, we weren’t proposing to make a game, the project was about creating a kind of archive browser. Within its 260 year lifespan, Vacheron Constantin had accumulated over 400 linear meters of documents. In 2014, thanks

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