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How to onboard B2B eCommerce Customers

Published on | Prototyping: From UX to Front End — Medium Tom Karwatka Building a B2B eCommerce Platform is one thing but getting users engaged is another. Developing eCommerce since 2004, I‘ve seen how successful B2B clients digitize their businesses and how they onboard users. Probably the best example I saw up close was TIM (one of the biggest electrotechnical B2B retailers in Europe). We started cooperation with TIM in 2011 and since then we’ve helped them move about 80% of their sales from the off-line to on-line channel. They have