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How to level up your design process critique



Published on | Prototyping: From UX to Front End — Medium Emma Townley-Smith In design school, they teach you to look for what I call “Level 1” design problems. As you’re learning the design process, these are the most common critiques you’ll see leveled at junior teams: Not getting “deep enough” in interviewsWhen you haven’t found an insight, it’s often blamed on not getting deep enough. Not connecting with people emotionally, or not building good enough rapport to get to the underlying implicit needs. Rushing into the hard questions without letting
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