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How to “Get Personal” with Your Mobile App Users

Published on | Prototyping: From UX to Front End — Medium Appsee Huh? Getting “personal” with my users? Wouldn’t that be a bad thing? Don’t worry, in this case we are talking about building user “personas”- which is a fantastic thing. Let’s explain. Personas are the lifelike, fictional characters that reflect your customers’ innermost needs and desires. In the case of your app, the personas that you create will essentially represent your mobile app’s various groups of users. The ultimate objective of creating user personas is for you and your team

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