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How to Design an Effective Landing Page

Published on | Prototyping: From UX to Front End — Medium Miklos Philips Landing pages can be described as one-page websites that push the visitor toward a single action. This focus on a single purpose is the primary feature that makes landing pages different from other websites. Their primary goal is to generate leads which are often linked with email and social media campaigns and to convert those leads into buyers and subscribers. The process of converting visitors into leads and buyers is usually accomplished by call-to-action buttons and lead

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