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How to Create your Customer Journey Map

Published on | Prototyping: From UX to Front End — Medium Whitney Blankenship Digital marketing is taking on a new form. Gone are the days where we as marketers use the spray and pray method of advertising. Everything is about personalization, honing in on a pinpoint precise target and speaking to that customer as if they were the only one that mattered. Digital marketing is transforming into customer journey management. The customer journey is the collection of experiences, emotions, feelings, frustrations, and obstacles your customer goes through during the path

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