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How to create CTAs users can’t resist



Published on | Prototyping: From UX to Front End — Medium Rufus UX Every two or three weeks at Rufus, the UX team provides lunchtime entertainment for the agency. No not by performing a jig, but by swatting up on one of the many topics of user experience and sharing our findings with our fellow Rufains. The most recent presentation answered the question: What is the psychology behind compelling calls to action? The answer to which has important lessons for UX. Why are calls to action important? In the digital world,