HomeNewsHow to conduct competitor research that’s actually useful for building products

How to conduct competitor research that’s actually useful for building products



Published on | Prototyping: From UX to Front End — Medium Tania Clarke When was the last time you thought about your competitors? And no I’m not talking about the Slack frenzy that occurs when you post a link to a competitor that copied your website or entire product (true story). When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors