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How to Choose the Best Multichannel Attribution Model



Published on | Prototyping: From UX to Front End — Medium Whitney Blankenship For those of us who are looking to reduce marketing spend, multichannel attribution is a big topic. When you’re looking at which of your channels work best for you, it’s important to know which have the biggest impact on your overall sales. However, multichannel attribution models come with their own set of pros and cons that can leave you asking yourself which is the best for your ecommerce store. I’m going to break each type of model down,

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