HomeNewsHow Freshbooks uses full-team research projects to drive their roadmap

How Freshbooks uses full-team research projects to drive their roadmap



Published on | Prototyping: From UX to Front End — Medium TheRobHayes Product teams visit hundreds of customers each year to generate customer-driven features While customer research and UX research is an increasingly popular area of focus for many product and design teams, most companies are still using this tool sparingly. At Freshbooks on the other hand, they have gone all-in on research as a fundamental part of their end-to-end product development process — from helping to define the product strategy upfront, to testing features live with their customers before release. On a