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How Dropbox lost it

Published on | Prototyping: From UX to Front End — Medium Momoh Silm We all know something is awfully wrong with the new Dropbox design, a design Dropbox says it’s the biggest change to the Dropbox brand in their 10-year history (might not necessarily be the best). In this post, I attempt to simplify where Dropbox went wrong and why all the noise you’ve been hearing is something they should look into. What is design? In simple terms, design is all about reducing the friction between users and their goals. Design is not

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