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How Disney World solved the user tracking problem



Published on | Prototyping: From UX to Front End — Medium Vivian Qu Photo by Park Troopers on Unsplash Privacy concerns are more common than ever. People are worried about how companies will gather and exploit their data. The outcome of this tracking ranges from relatively benign (“Amazon’s Next Big Business is Selling You”) to potentially impacting our civil liberties and the basic functioning of governments (“What Facebook Did to American Democracy”). It’s not an exaggeration to say that companies need to proceed very carefully with data tracking these days. But