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How Design Thinking Leads to Increased User Engagement



Published on | Prototyping: From UX to Front End — Medium Maya King In today’s flooded markets for products and services, it’s increasingly difficult to stand out in the sea of noise and stay competitive. Consumers have ever higher standards and expectations — as they should — and are quick to abandon any product or service that is confusing, slow, or doesn’t meet their needs. Stickiness, or an active user base, is difficult to achieve; industry benchmarks show that the median for most industries is less than three days of activity per month per user,
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