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How design projects can align with business objectives



Published on | Prototyping: From UX to Front End — Medium Ross Chapman The rules of business are being rewritten and it’s the designers that are leading the way. Photo by rawpixel.com on Unsplash Note: This is the written version of a talk I shared at the Etch Summer Summit 2017. I’ve been involved with design and the internet for over a decade now and I’ve found that more than ever, design-led companies are outperforming those that aren’t. But to set some context, let’s start with a story. In 2009, a small company formed in

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