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How a UX approach can help any business



Published on | Prototyping: From UX to Front End — Medium Susan Hotchkiss Photo by Igor Ovsyannykov on Unsplash Within the web design and increasing parts of the copywriting industry, ‘UX’ — short for ‘user experience’ — is a term bandied around as often as coffee. I hear a lot about it in my Twitter feed. I read articles about it on Medium. I’m not a designer, by any stretch of the imagination. I’m a copywriter. And on some days, even saying this comes with pangs of imposter angst. But user experience interests me greatly — irrespective of what or