HomeNewsHearthstone: Analysis of Lapsed Player Re-engagement Flows

Hearthstone: Analysis of Lapsed Player Re-engagement Flows

Published on | Prototyping: From UX to Front End — Medium Peter Knudson This post was originally appeared on my previous company’s blog earlier this year, but I am re-circulating here for keeping a history of my product-related essays on Medium. Hope you enjoy! Hearthstone was a major win for Blizzard — they entered both the mobile market as well as the trading card game genre, accumulating positive feedback from players and critics alike. Giving Magic: The Gathering a run for their money is not an easy feat; however, as most free-to-play game

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