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Great Product Managers are “Outcome Thinkers”

Published on | Prototyping: From UX to Front End — Medium Max Bennett Product Management is the craft of building the right things. Part of this craft is about (1) discovering and (2) delivering these right things. But a third, and less discussed, part of this craft is about correctly defining what “right” even means in the first place. My own product thinking has evolved several times (mostly due to mistakes I have made) as I continue to refine my definition of what “right” means. I started as a Technology Thinker,

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