HomeNewsGoing Colorblind: An Experiment in Empathy and Accessibility

Going Colorblind: An Experiment in Empathy and Accessibility



Published on | Prototyping: From UX to Front End — Medium Sara Novak Empathy. It’s the latest buzzword circling around the industry as more and more companies strive to improve their customer experiences. At first, being empathetic seems easy, but often the voices of business stakeholders, industry experts, and the latest data can overwhelm and distract you from developing empathy for the end user. As an experience designers, we must continually practice putting the needs and desires of others above our own as we plan and architect experiences. In light of