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Give me a job



Published on | Prototyping: From UX to Front End — Medium Anthony Coombes I’ve stopped asking for a brief. Instead I ask “what’s the job to be done?’ This attitude is known by product designers and engineers as Jobs To Be Done theory. Jobs aren’t about a function or task. Jobs demonstrate the social and emotional impact for users. They take into account the context of a situation rather than just the features. Product or service attributes, the use of technology or relative cost are less important than the result for