HomeNews‘Full spectrum mentality’ in design.

‘Full spectrum mentality’ in design.

Published on | Prototyping: From UX to Front End — Medium Kartikey Tewari Why designing visions not screens is the path forward. Illustration credit: Malika Favre http://malikafavre.com/knightfrank I am currently (re)reading the most fascinating book on Jonathan Ive. Its called Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney. A phrase which particularly stood out for me in this book was “the full spectrum mentality”. It is a designers capability to see the big picture and the very minute details at the same time. This quality is really essential

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